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About

Vision. Innovation. Excellence.

Cove Group is an entrepreneurial organisation that builds and operates exceptional businesses. We create, develop, and grow companies through clear thinking, strong execution, and a long-term approach to value.

Our story.

Cove Group is built on a simple idea: the journey matters just as much as the destination.

From the outset, the focus has been on identifying opportunity and turning it into something tangible, scalable, and high-performing.

Today, Cove Group operates across multiple sectors, with a growing portfolio that reflects both discipline and ambition. From heritage attractions to property and future hospitality ventures, each business is developed with the same intent, to perform, grow, and create long-term value.

We are not constrained by sector. We are driven by opportunity.

Joel Campbell (Director) Behind Bars - Cove Group
  1. March 2013

    A Turning Point

    Government closes prisons across the UK, marking the end of an era for these historic sites.

  2. March 2014

    A Vision Takes Shape

    We submit a proposal to preserve and repurpose Shepton Mallet Prison for public engagement.

  3. January 2015

    A Different Path

    Following an unsuccessful bid, we remain committed to finding ways to bring our vision and these sites back into use

  4. July 2015

    First Site Opened

    We secure a temporary agreement at Shrewsbury Prison and open it to the public, launching our first attraction.

  5. May 2017

    Shepton Mallet Opens

    After continued efforts, we agree a deal at Shepton Mallet Prison and open it to visitors.

  6. July 2017

    Expanding the Experience

    Aislin’s Funhouse launches at Shrewsbury Prison, broadening the site’s appeal to families.

  7. March 2020

    Temporary Closure

    Our sites close in response to Covid-19, pausing operations during an unprecedented time.

  8. July 2020

    Refocussing the Offer

    Aislin’s Funhouse closes as we refocus on our core heritage and visitor experience.

  9. August 2020

    Securing Shrewsbury

    We exchange contracts on Shrewsbury Prison, taking a major step towards long-term stewardship.

  10. February 2022

    Shrewsbury Aquired

    Completion of Shrewsbury Prison secures its future under our ownership.

  11. March 2023

    Site Expansion

    We complete on additional buildings at Shrewsbury, enabling further development and use.

  12. August 2024

    Shepton Mallet Secured

    We exchange contracts on Shepton Mallet Prison, strengthening our long-term commitment.

  13. February 2025

    Peterhead Operations Begin

    We take over operations at Peterhead Prison, expanding our portfolio and continuing our mission to bring historic sites back to life.

  14. February 2025

    Shepton Acquired

    Completion of Shepton Mallet Prison ensures its preservation and future as a public asset.

Cove Vision.

Cove Group aspires to be a globally recognised brand, known for building exceptional businesses that deliver with excellence, drive innovation, and create lasting impact.

Cove Vision - Cove Group
Cove Mission - Cove Group

Cove Mission.

We grow and operate remarkable businesses that create impact, inspire innovation, and deliver outstanding experiences, always with people at the heart.

Cove Values.

At Cove Group, we are anchored by values that define our every move:

  • Viability, Value, and Enthusiasm.

    We build businesses that demonstrate potential for growth, where we can infuse tangible value, and which spark our passion.

  • Trust & Transparency.

    We act with honesty, integrity, and transparency at every level, believing that relationships should be built on trust and open communication.

  • People First.

    We empower and develop our people to make decisions, take ownership and deliver results within a supportive, collaborative environment.

  • Bold Innovation.

    We dare to be different; we dare to be bold. We are constantly seeking new ideas, pushing boundaries, and embracing creativity to evolve and improve.

  • Enabling Growth.

    We grow our people, our businesses, and our culture side by side, fostering ambition, sharing success, and creating opportunities for everyone to thrive.

Cove Values - Cove Group

Culture at Cove.

High standards. Real opportunity.

At Cove Group, we are building a high-performance culture. We expect people to show up, take ownership, and deliver. The pace is fast, the standards are high, and the work matters.

In return, we create an environment where people are supported, recognised, and given real opportunities to grow. We invest in our people, we communicate clearly, and we reward those who contribute.

This is not a passive culture. It is built on accountability, energy, and progress.

Three Cove Group team members posing in front of a height chart backdrop. Cove Group team member standing in a doorway inside a building. Four Cove Group team members posing together in front of a height chart backdrop. Cove Group team member standing behind a counter in an indoor room.
Cleaner on Stairs - Cove Group Group training session with a presenter speaking to seated attendees in a meeting room. Team Training - Cove Group Staff Training - Cove Group

Working at Cove.

Working at Cove Group means being part of a business that is building, evolving, and moving forward. You will be trusted with responsibility early, expected to meet clear standards, and challenged to improve.

We are not a walk in the park. We are a business that expects results. But for the right people, that’s exactly the point.

If you want to be part of something growing, and you’re prepared to contribute, Cove Group offers a genuinely rewarding place to build your career.

Group Programmes.

We are building structured experience pathways across Cove Group designed to give people real exposure to how businesses operate.

These are not passive placements, they are hands-on, structured, and built around real work, focusing on practical experience, clear learning, and meaningful progression.

Apprenticeship - Cove Group Education Programmes - Cove Group Work Experience - Cove Group University visit Peterhead Prison - Cove Group

Our Partners

We partner with organisations that align with our standards and ambition.
These relationships are built on trust, collaboration, and a shared focus on delivering strong outcomes.